The video sharing site YouTube has hit a momentous benchmark this week, as it now receives more than two billion hits every day.
The Google owners have said that this is nearly double the number of viewers who tune in to the top three prime time channels in America daily.
Co-founder Chad Hurley said:
"I see this great growth opportunity in the online video market and we are positioning ourselves to be a leader."
"We are a stage and we give everyone in the world an opportunity to participate and that is being a video platform for creating a solution for people to not only upload and distribute their videos on a global basis but to find and share videos."
Mr Hurley also stated that although he feels that this a huge benchmark for the company, YouTube still have a long way to go.
"Two billion video streams is a large number but on average people are only spending 15 minutes a day on the site compared to five hours a day watching TV.
"I don't think we could have ever planned or imagined we would get to the scale or the size we are today. We were mostly trying to create a video solution for ourselves based on our own frustrations. We are proud of what we have achieved so far but we have a lot of work ahead."
Although the site has struggled with copyright issues as well as some large scale court battles industry watchers are predicting a bright future for the site with many speculators stating that YouTube could possibly become part of the Google "media cloud".
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