YouTube has scooped a News Innovation Award from the International Centre for Journalists reaffirming the changing face of news consumption.
The site's role in sharing of the Israeli army assassinating Hamas leader, Ahmad Jabari, live on YouTube only a day later.
The video-sharing site has become one of the world's most successful public platforms, with more than 7,000 hours of news-related footage uploaded every day. Ironically, the popularity of the service was used in a devastating news context - with Israel publishing a video on YouTube of the killing of the Hamas military chief by missile.
The video, entitled "IDF Pinpoint Strike on Ahmed Jabari, Head of Hamas Military Wing," offers the following description:
"On Nov. 14, 2012, the IDF targeted Ahmed Jabri, the head of Hamas' military wing, in the Gaza Strip. Jabri was a senior Hamas operative who served in the upper echelon of the Hamas' command and was directly responsible for executing terror attacks against Israel in the past."
Microblogging service Twitter was also used to promote the strike, with @IDFSpokesperson posting a selection of tweets including one reading: "The IDF has begun a widespread campaign on terror sites and operative in the #Gaza Strip, chief among them #Hamas & Islamic Jihad targets."
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