Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711
Fast Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Sarah Wilson UKFast | Account Manager

Young ‘need lessons’ in legal downloading

Young ‘need lessons’ in legal downloading

The record industry faces a demographic timebomb if it does not teach young music fans the habit of using legal download services, a top consultancy has warned.

Jupiter Research conducted a survey of Internet users in the UK, Germany, France, Sweden, Italy and Spain and found that illegal download sites such as Kazaa were the favoured means of sampling music digitally among 15- to 24-year-olds.

The report says the latest generation of music buyers must be weaned off illegitimate services before it is too late. According to Jupiter, 34% of 15- to 24-year-olds in the surveyed countries take the piracy route, with 6% paying for downloads. The report says that unless the music industry can shift young people from illegal downloading to paid-for downloading or CDs, "the drop in recorded music sales could make the current stagnation look like the calm before the storm".

Mark Mulligan, of Jupiter, said the record industry should embrace the file-sharing concept where music fans exchange tracks free of charge over the net: "It involves treating the Internet like the radio. You give away free music on the understanding it will increase music sales."

A spokesperson for the International Federation of the Phonographic Industry said digital music had to be "legal, licensed and paid for".

"There is nothing new about the use of free promotions and download packages to market music, and the industry has been doing that for years," he added.


print this article

Return to internet news headlines
View Internet News Archive

Share with: