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Japan Approves Yahoo-Google Search Alliance

Japan Approves Yahoo-Google Search Alliance

The search deal signed between Yahoo Japan and Google has been given approval by Japan's Fair Trade Commission.

The deal, signed in July 2010, was quite a surprise for Microsoft, which had expected Yahoo to sign a search deal with it instead. Yahoo had chosen Google (Google) as partner because it perceived its search technology as superior to Microsoft's, but announced at the time that the arrangement "does not impact the global rollout and implementation of the Yahoo! search alliance with Microsoft, except in the Japanese market."

With the move, Yahoo Japan and Google had effectively cornered the Japanese search market, causing concern with Japan's anti-monopoly watchdog, which launched an investigation into the deal.

The deal has now been blessed, but Japan's Fair Trade Commission said it would continue to monitor the alliance for possible breaches of Japan's anti-monopoly laws.


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