Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711
Fast Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Sarah Wilson UKFast | Account Manager

Yahoo moves deeper into exclusive content

Yahoo moves deeper into exclusive content

Yahoo Inc. yesterday launched a series of exclusive financial columns from authors, economists and financial advisers, as the entertainment portal expanded use of its own content. However, the Sunnyvale, Calif., company said it was not moving in the direction of a news-gathering organization, nor did it plan to compete with content partners, which provide the portal with the majority of its news, finance and entertainment news, Chris Jones, director of programming from Yahoo said. The nine writers announced Monday, including such respected names in the business press as Stephen Covey, Robert Kiyosaki and Ben Stein, were hired as freelance writers and did not write for Yahoo's news partners. The columnist were hired to cover a wide spectrum of topics, from retirement issues to topics that would appeal to a younger demographic, Jones said. On Sunday, Yahoo began airing exclusive news content from veteran war correspondent Kevin Sites. The multimedia reports are from conflict areas Sites will be visiting around the globe. His first report came from Mogadishu, Somalia, where a U.S. Black Hawk helicopter was downed in 1993. The dispatch was Yahoo's first native news content. The portal's move into original content puzzled at least one analyst, who said Yahoo did not seem to have a need to spend additional money on branded content, since the company was doing well financially and in driving traffic with partner-generated content. "They've proven that they're very good at holding on to an audience, even though they outsource content creation," David Card, analyst for JupiterResearch said. UKFast is not responsible for the content of external Internet sites.

print this article

Return to internet news headlines
View Internet News Archive

Share with: