Yahoo! calls Germany 2006 first 'Internet' World Cup

Blake Chandlee, commercial director for Yahoo!, has described this year's World Cup as a truly internet event. Speaking on a podcast recorded for digital services agency i-level, Chandlee said this was due to increased video content and online channels like blogs being more widely available to consumers than at the 2002 tournament. Chandlee said: "It's all geared towards community and expression so I think the Internet is in a pretty unique position this year." With Yahoo! being one of the main sponsors of the tournament, Chandlee said that this underlined the position of global Internet companies "sitting at the same table" with the traditional media players. Also speaking was Neil Mackintosh, deputy editor of Guardian Unlimited, discussing the way online has changed reporting on events like the World Cup. He said that journalists were taking to multimedia like blogging in a good way and that their readers were much more engaged with the paper as a result. Earlier this year, independent online media buyer i-level began using podcasting as a way to highlight industry issues for new and existing clients. Last month Virgin Radio DJ Christian O'Connell was interviewed talking about why podcasting is such a big step forward for radio, as was Bret Brevet, creator of a US movies and entertainment news website. Charlie Dobres, founder of i-level, said: "I-level's central position in the market gives us a fantastic 360-degree view of digital events and trends. In a way, the podcast format gives listeners a chance to eavesdrop on the conversations we are always having with the industry's movers and shakers." The June podcasts can be accessed through iTunes or from the i-level website. UKFast is not responsible for the content of external Internet sites.

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