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Yahoo Buys Snapchat Rival, Blink

Yahoo Buys Snapchat Rival, Blink

Yahoo has acquired the messaging application, Blink, in a bid to focus on the mobile platform.

Blink joins around 40 startups acquired by Yahoo since their current chief executive Marissa Mayer was hired.

A key part of Mayer's strategy is to tap into advertising revenue by generating more mobile content, as users of online content turn to smartphones and tablets.

Blink, like Snapchat, is a mobile application that enables users to send text messages, pictures and audio files that self-destruct after a set time period.

The team behind Blink includes former Google employees Kevin Stephens and Michelle Norgan, who founded Meh labs - the startup that created Blink.

Yahoo's acquisition comes just months after Facebook bought messaging app Whatsapp for $19bn.


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