Wimbledon will be analysing their social interactions to gain insights into the famous tennis championship that begins next week.
By analysing the statistics throughout the games, Wimbledon will be able to understand key topics, recognise social influencers online and in turn, update the Wimbledon.com website.
Mick Desmond, commercial director at the All England Lawn Tennis and Croquet club (AELTC) said: "We continue to look for new ways to innovate and strengthen our leadership position in the sports industry, and one of the ways we will do this is by delivering content and information about the championships to fans in the way that they want to consume it, no matter where they are.
"In 2013 we refreshed our brand. We redesigned the website and moved away from the rigid infrastructure. While a lot of people were visiting the site, we wanted them to stay for longer."
Last year, Wimbledon introduced social sentiment analysis to enable fans to gauge how popular Andy Murray is in different parts of the UK.
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