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Wimbledon Deploys Smartphone App to Engage Fans

Wimbledon has launched a digital smartphone app to encourage tennis fans visiting the ground.

When users download the IBM developed application they will be asked whether or not they will be attending one of the events during the championship.

The All England Lawn Tennis Club is using digital technology to enhance the experience of visitors to the grounds.

Head of communications, content and digital at Wimbledon, Alexandra Willis, said: “What we’ve done is try to make these apps your absolute companion to Wimbledon.”

The application sends relevant push notifications to users planning to visit in order to “build anticipation” and remind them to prepare for the event.

These notifications then continue when the visitor reaches the grounds to inform them of activities they can participate in during the visit.

Willis added: “By encouraging people to let us know if they’re attending when they download the app, that allows us to message them if they don’t have their location on.” 

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