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VW to sue Polo bomb Internet ad duo

VW to sue Polo bomb Internet ad duo

Volkswagen is to take legal action against the mystery duo who made the controversial suicide bomber short film that apparently shows an Arab blowing himself up in a Polo car. After a week of prevarication, the car giant has decided to go ahead and sue the people behind the advert on the grounds that it was damaging its reputation around the world and falsely linked the VW with terrorism. "We are taking legal action but because it's early stages we cannot comment further," Volkswagen spokesman said. But the company privately admitted that it cannot locate Lee and Dan, the London based advertising creative partnership who dreamed up the film, which has been seen around the world via the Internet. "We are prepared to pursue the two individuals but need to locate them to ensure the success of our legal claim," the company said in a private memo, details of which have been obtained by MediaGuardian.co.uk. The film found its way onto the Internet and Volkswagen has consistently denied having anything to do with the advert. Both Lee and Dan have apologised for the film, which they said had a £40,000 budget, but have refused to identify themselves or explain how it was funded. But in a new development, MediaGuardian.co.uk has tracked down the director of the spoof advert, Stuart Fryer, 35. Breaking his silence for the first time, he said he was horrified by the reaction to the ad and had only ever meant it to be used on a showreel and never seen by the public. He disputed Lee and Dan's estimate of its £40,000 cost, saying the cost had been "more like £400". "If it cost that much I would like to know where the money went," Mr Fryer said. "It was made in my spare time. It's remarkable what you can do for such a low budget. "I just wanted it for show reel purposes, not seen by millions of people around the world. "I don't want to offend people, I just want to make advertisements.I wanted to show it to the Saatchis and BBHs of this world. "Little did I know that the advert that I made would be sent out on the Internet and create such a fuss - it's shocked me."

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