On Wednesday, I paid $30 to upgrade some of my iTunes music. That's the only way iTunes Plus allowed me to do it: swap out all the songs in my library eligible for upgrade or forget about getting any of them at the higher bitrate.
But on Thursday I read at Macworld.com that iTunes is now enabling users to upgrade on a per-song basis. What are the odds?
If I would have just waited a few hours, I wouldn't have had to pay that 30 cents for "The Shock of the Lightning" by Oasis, a song I once loved but have been oppressed by lately as the tune is now played everywhere. But just before I started writing this, I checked out the upgrade feature on the iTunes front door and it offered me the chance to receive higher-quality versions of three new songs: two by Brit band Kasabian and one by A Tribe Called Quest.
I passed on Tribe and paid the 60 cents for the two Kasabian songs. The upgrade menu now looks just like the standard iTunes purchasing interface. A buy button sits next to each song.
Here's the rub: I still can't notice the quality difference at 256 Kbps.
I know I'll probably be able to hear it with better earphones or listening on good speakers. I just wish I could notice something with my stock Apple earbuds.
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