US media firms Viacom, Fox, CBS and NBC Universal are considering joining forces to launch a video-sharing website to take on Google's YouTube.com.
The deal is said to be at an embryonic stage, according to reports, and will use content from programming from the partners' televsion and online properties.
The companies have also discussed creating a web-based video function that would allow users to download video clips.
YouTube has effectively cornered the market in video sharing and is now the most popular site in the burgeoning sector with more than 100m daily visits.
The site encourages users to upload their own content, such as video blogs, as well as sharing clips they have taken from other sources. These are often programming and music clips owned by the likes of Fox, which is behind shows such asd '24', and NBC, which makes shows such as 'ER' and 'Scrubs'.
Google bought YouTube.com in October for $1.65bn (£884m) as part of a stock deal.
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