TerraCycle, a company which turns rubbish into fashion, has today launched a UK version of its online shop.
The company has recruited almost 300,000 people since spreading into the UK market with 27,000 of those employees being responsible for turning unwanted goods into fashionable products.
TerraCycle, which has been running successfully in the US for four years, works upon the idea of 'upcycling'. The company takes products that would go into landfill waste sites and turns them into anything from handbags to iPad docking stations.
The UK branch of the company has been open for only eight months and already has partnership deals with Kenco, Tasssimo and Ella's Kitchen in order to transform their waste packaging into products to be sold online.
Chris Baker, the UK managing director for Terracycle says that the level of employees they had taken on for the UK launch is a great deal more than they had for the initial American launch.
Baker stated: "At TerraCycle UK currently we are on a very big mission to increase the upcycling programs, given the positive response from UK households.
"It's encouraging, that throughout Europe we continue to collect different waste streams to substantially grow the amount of waste we save from landfill - we will have five new waste streams and open in Europe before 2010 is over."
The company estimates that in the last 8 months it has saved more than 3.6 million pieces of non-recyclable waste from ending up in a landfill.