Unilever has developed a project to provide innovate start-ups entry into Unilever.
The project, called The Unilever Foundry, promises mentoring from Unilever's marketing professionals, who will individually coach the start-ups on marketing strategy and brand vision.
The consumer goods firm hope that the initiative will allow start-ups to work on projects globally through technologies piloted across Unilever brands.
The firm will use the initiative to promote the opportunity to apply for funding through Unilever ventures.
Unilever will also post briefs from its individual brands that require a technology solution.
Luis de Como, the company's senior vice president of media explains: "Through mentoring, we hope to contribute to the entrepreneurial ecosystem and build businesses who might eventually become our global strategic partners. Mentoring also enables our marketers across the organisation to engage directly with start-ups and be inspired by new ideas and ways of working."
Keith Weed, Unilever's chief marketing and communications officer said: "Although we have been working with start-ups for years, we now want to scale up our efforts and, ultimately, embed this as a way of working throughout our organisation."
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