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UK Leads in Mobile Adoption

UK Leads in Mobile Adoption

According to a survey UK businesses are already getting a return on their mobile investments, as they invest in technologies to reinforce their digital strategies.

More than half of UK IT bosses said the returns on their mobile investments were a great deal more than they expected. Research shows that, alongside Brazil, the UK is the most confident nation on the success of mobile technology.

The survey from Accenture involved 1,500 sector executives at businesses in 14 countries. The 'Mobility Insights Report 2014' looked at how mobility is fuelling the adoption of digital technologies.

The report said: "Given mobility is a key enabler of the digital business, it should come as no surprise that mobility has been an area of strong focus among companies of all types.

"Companies are moving aggressively to adopt mobile technologies and applications geared towards helping them achieve specific business objectives, and are developing formal strategies - in many cases, with the involvement of the CEO - to guide their efforts.

"However, a number of strategic, organisational and operational shortcomings have made it difficult for companies to take full advantage of mobility's promise - especially, struggles in the roll-out of mobile capabilities, a lack of formal metrics to measure effectiveness, and insufficient funding for mobile priorities."

According to the study, next year digital investments will move to monetising data for 26% of UK IT heads, which was the largest proportion in any country.


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