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UK above Average on Strategic use of Analytics

UK above Average on Strategic use of Analytics

The UK has significantly more chief data officers than the global average, which helps drive strategic initiatives, however security is still seen as a major hurdle.

According to Microstrategy’s Global State of Enterprise Analytics survey, in an era of accelerating digital disruption 57% of enterprises are using data and analytics to drive strategy and change.

The study, based on a survey of 500 analytics and business professionals across Brazil, Germany, Japan, the UK and the US found that data privacy and security concerns are key challenges for organisations around the globe. Almost half of the respondents said these concerns are holding their organisation back from using data more effectively.

For most countries, security was the highest-rated criterion when respondents were asked what is most important when selecting an analytics product for their organisation. The global average was 27% while 28% of the UK data and analytics professionals who took part in an online survey put security as the most important criterion.

In the US however, 26% of respondents named enterprise scalability as their highest selection criterion, while only 14% chose security as their top concern.

The study found that the role of Chief Data Officer is also on the rise around the world, with more than half of organisations in the survey saying they now have a COD.

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