Two-thirds would pay more for better broadband

Two-thirds would pay more for better broadband

Over two-thirds of UK broadband users are so dissatisfied with connection performance that they would pay more for guaranteed quality of service (QoS), according a new survey.

The survey, commissioned by and distributed to members of Broadband4Britain, showed that 80 per cent of broadband users wanted a new service with guaranteed minimum bandwidth performance levels.

Sixty-eight per cent of the respondents said they were willing to pay more for the privilege – 21 per cent were prepared to pay 20 per cent above their current broadband bill for better service.

The survey attributed the demand for guaranteed QoS to people’s love of high-bandwidth applications. Of those who said they would pay a 20 per cent premium for better broadband, 92 per cent put both secure links and Internet telephony as primary interests, while 42 per cent put video streaming and 33 per cent put video conferencing.

“Customers have become increasingly sophisticated in their use of the Internet, and new business and entertainment applications are straining the Internet to its limits,” said Steve Shaw, director of industry relations for

“This survey shows that customers are willing to pay premium for service level guarantees that let them use their broadband connections to stream audio or video, use IP telephony services or work from home.”


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