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Twitter to Take-Over Tweetdeck for £31m

Twitter to Take-Over Tweetdeck for £31m

Twitter is in talks with Tweetdeck, to take-over Third party social network client in a $50m (£31m) deal, according to reports in the the Wall Street Journals earlier this week.

TweetDeck, which enables users to see and manage Twitter, Facebook, MySpace, and LinkedIn's news feed, was, until recently heavily linked to UberMedia, who's owner Bill Gross, was reportedly trying to buy the firm for $30m.

Amid reports last week that suggested UberMedia is developing its own microblogging service that will compete directly with Twitter, the news of Twitter's Tweetdeck bid will come as a blow to the mobile app hit maker.

The acquisition between Twitter and Tweetdeck, isn't a shock to the world, considering the company of 15 employees, already has a close relationship with Twitter.

Five-year-old Twitter now has over 200m users sending messages of 140 characters or less. The company has only recently started to tap advertisers for revenue and is on track to earn $150m in this year, according to estimates from eMarketer, a research firm.

Twitter sells "promoted tweets" that appear when users perform searches on Twitter and has allowed those ads to appear on TweetDeck as part of a revenue-sharing agreement.

A Twitter spokesman declined to comment and TweetDeck's chief executive, Iain Dodsworth, didn't respond to requests for comment.


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