A recent report has shown the Conservatives to be the most popular UK political party on Facebook, with more than twice as many "connections" than rivals Labour and Liberal Democrats.
The survey, carried out by the agency Diffusion has found that the Tories have had a total of 130,065 "connections"; which includes friends, fans, or membership to a party page. This is a huge number as opposed to the 68,000 connections made by the Labour party.
"Conservative PPC's [prospective parliamentary candidates] have embraced Facebook as a potential campaigning tool more enthusiastically than candidates from rival political parties," said the report.
The three main political parties also have official Facebook profiles. Again the report has shown that the Conservatives are the most popular with 23,800 fans and also the most active on the site, with 16 updates on average per week.
"As we head into a general election, the size of the Conservative party's presence on Facebook gives it a potentially huge advantage," said the report. "With the average Facebook user having around 120 friends even small differences in the size of the starting base can become quickly amplified and impact on the effectiveness of campaigns."
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