The Mobile Christmas
There has been a 48% growth in mobile shopping, with retailers increasingly targeting shoppers through digital devices.
This year has been labelled 'The Mobile Christmas.'
According to the research firm Verdict, consumer spending via mobiles and tablets is worth nearly £8bn a year, and retailers will spend nearly £400m on advertising during the last three months of 2013.
Over the next five years, however, the spread of smartphones and tablets will see our spending on these devices triple to a huge £23bn.
Mathew Rubin, retail analyst at Verdict Research said: "While we are expecting growth in successive years, we are expecting this year to be the highest level of growth. Retailers really need to invest in their mobile websites now."
John Lewis announced its £7m Christmas television advertising campaign on Friday, with Supermarket chain Morrison's launching their own during the prime time slot of ITV's Coronation Street.
Asda has announced that 20% of its home shopping business is purchased via a mobile or tablet, with the figure growing by 1% each month.
Dominating the mobile and tablet expenditure are the young wealthy shoppers. However with increased access to cheaper, high specification devices, older shoppers will have a much bigger impact over the next five years.
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