One of Britain's pioneers of big data is concerned about the NHS's use of its care.data programme.
Clive Humby, chief data scientist at Starcount said the care.data rollout concerns him. He believes the national system has a great amount of power to do well, yet the NHS is risking it all because it has been so badly damaged.
Speaking at the Big Data Breakfast in London this morning, Chris Humby warned about the consumer backlash that occurs when big data isn't used correctly and privacy is threatened.
Humby said NHS England needs to understand the limits that societal norms citizens are willing to accept.
He said: "You don't have to just educate the technologist, but the society."
He added that whilst Tesco use the data to improve the company, it only offered customers promotions that were specific to them, so all together it was a win-win situation.
He said: "The advantage of the grocery market is it is pretty safe, and everyone gets the deal. "If you manipulate the consumer too much, it could end up with backlash."
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