Twitter recorded more than double the amount of messages about the Wimbledon tennis tournament as they did last year.
More than 6.6 million tweets were posted in comparison to 2.5 million in 2012, announced IBM.
Facebook received more than 20 million posts, 'likes' and comments relating to Wimbledon, while Google searches topped two million.
Murray's first tweet after his final victory was: "Can't believe what's just happened!!!!" and it was re-tweeted more than 77,000 times in an hour.
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