As part of its latest software update, Telsa has released an autopilot mode for its cars.
The software will allow the Model X and Model S to "automatically steer down the highway, change lanes and adjust speed in response to traffic" and according to chief executive Elon Musk, this will increase driver confidence on the road.
Mr Musk said it will be available in North America from today and warned that users installing the software should be cautious when using it.
He said: "It should not hit pedestrians, hopefully. It should handle them well."
The software will also be available to other regions of the world over the next couple of weeks.
The software is said to use a combination of cameras, ultrasonic sensors and mapping data to determine its position and navigate itself; it will also be able to scan for an available parking space and park itself once it has arrived at its destination.
Mr Musk believes there are limitations to the software which would improve over time.
He said: "If there's heavy snow it's going to be harder for the system to work, so we'd advise caution.
"Essentially it's like a person - how well can a person figure out what route they should take. Over time it will be better than a person.
"Long term it will be way better than a person. It never gets tired, it's never had anything to drink, it's never arguing with someone in the car. It's not distracted."
Other car manufactures such as Volvo and BMW are also developing and implementing autonomous features to their cars.
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