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teens reject Microsoft's Zune

teens reject Microsoft's Zune

Teenagers won't be buying Microsoft's Zunes - their challenger of the Apple iPod.

A Piper Jaffray survey found 100 per cent of teenagers will buy one of Apple's music players in the next year. While 92 per cent already owned an MP3 player, 86 per cent already had an iPod.

The report suggests the ones bought in the next year could even be the new owners' second iPods.

Only four per cent of those surveyed owned a Zune, meaning Microsoft beat Sony and Sandisk for second place. However, it also tied with the "other" category.

The Zune unit at Microsoft was broken up in February. Once the new hardware for the end of the year is finished, the focus will be on services for PC, phone, and TV.

The software and services portion of the Zune unit was absorbed by Microsoft's Media Room and Media Center TV businesses. The hardware people were taken over by Microsoft's Windows Mobile unit.


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