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Half Of Businesses Don't Value Use Of Social Media

Half Of Businesses Don't Value Use Of Social Media

A survey conducted by the Forum of Private Business (FPB) found that 52 per cent of respondents who use social media sites such as LinkedIn, Facebook or Twitter, regard them as 'not useful' or 'useless' to their businesses.

FPB spokesman Phil McCabe said: "It's clear that, while a lot of our members are certainly trying out social media for their businesses, many remain unconvinced of its benefits."

The research also found that one in five small businesses still don't have a website and 18 per cent said they hadn't yet ventured into the digital realm but had alternatively marketed to new customers via traditional means such as face-to-face, through mail or on the phone.

Almost a quarter described their internet speeds as "inadequate" compared to only 6 per cent of respondents who used the same description for their telecommunications provision. 12 per cent of businesses believed that software wasn't satisfactory.


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