Spotify's New Features Go Social
Spotify will today begin a major upgrade that will transform the music streaming service by adding significant social features.
The features which will be added to the site include a "Spotify Music Profile" and the integration of Facebook friends.
Daniel Ek, the company's founder and chief executive described the move as "the biggest change to spotify since our launch."
Ek went on to explain why he thinks the shift is a crucial step forward for the service: "One of the good things about filesharing was that it enabled people with separate music taste to connect and to discover music through browsing their collection
"What we've found out is that people discover more music because it is social and they trust their friends more than they trust a stranger, obviously, but they also trust people with similar music taste."
A new inbox system will now collect songs shared by friends whilst a Facebook-style activity feed shows the playlists that friends have created. The changes will also allow users to publish their Spotify Music Profile elsewhere on the web.
Spotify is adding more than just the social aspects to the service. Soon users will be able to synchronise their personal music compilation with the service. This means they will not only be able to play their music from within Spotify, a user will also be able to use Spotify to fill the gaps in their music collection.
Ek stated: "You can now use Spotify as your primary music source - and only music source. Not only that but it's connected in the sense that people can see your music connection and you can see their music collection."
The upgrade has taken the best part of six months and Ek said: "in the end there were probably more than 20 of them working on this. I think we went from two or three million lines of code to more than 10 million."
The new version of the Spotify application will be gradually be rolled-out to everyone over the next few weeks starting from today.
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