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Online TV services gather momentum

Sky launches its online TV service on Xbox today, making 24 channels available over the Microsoft Xbox 360 console without the need for a dish.The service marks a new way to watch TV with other online services also launching into TV streaming. Last.FM, the online music service, is launching a free online TV service as the brand prepares to expand globally.

Last.TV plans to launch in January and will initially be accessible through the Last.FM site. The TV service will be sponsored and feature performances by live acts. It will also carry pre and post-roll video ads.

Sky is offering its service on subscription, which costs from £15 a month. Users who are also members of Xbox Live will be able to watch programmes directly through their consoles.

Last.FM was acquired by CBS in 2007 for $280m. Over the next year, it will market the brand at festivals across the UK and Europe. CBS is also considering launching a new festival under the Last.FM brand name.

Last.FM is free to use in the US, UK and Germany and charges users outside these countries after 30 days of free use.

The service offers users a way to stream music from playlists they create. The service is similar to that of Spotify and We7.

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