Ofcom Says that Older Generations are Growing Broadband
A new study by Ofcom identifies UK silver surfers as the new driving force behind broadband start-ups.
According to research released by Ofcom, the number of broadband connections in the UK grew by 3 per cent last year. However, amongst 65 to 74-year-olds it rose by far more, 9 per cent, and over 75s saw almost as much growth with 8 per cent.
The report also highlighted that the older generation is having trouble adapting to new technology and working mobile phones. 50 per cent of the over 75s interviewed said they were having difficulty working their computer, and a third of the 65 to 74-year-old bracket admitted to similar problems.
UK Digital Champion Martha Lane Fox said: "The internet offers users a huge range of benefits for this age group - from keeping in touch with family and friends, to making savings online to even getting your shopping delivered to your door." She urged younger people to help older friends and relatives to get online.
The research by Ofcom also revealed that the number of non-surfing consumers stating that they have no plans to log on to the internet in the next year has fallen from 20 per cent in 2009, to 15 per cent in 2010. However nearly one in six, said that they didn't intend to get web access in the 2011.
Although 40 million Britons have used the internet, a further 9 million have never used it. Reports show that these tend to be disproportionately the elderly or socially deprived.
Lane Fox's government-backed organisation to promote internet use, Race Online 2012, Microsoft and a number of other bodies have launched a campaign for Christmas that aims to get more users onto the web by providing refurbished computers and training courses.
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