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Microsoft And Yahoo Gain Ground On Google

Microsoft And Yahoo Gain Ground On Google

According to the latest monthly report from research firm comScore, Google saw its two biggest search competitors make up slight ground last month. Google's share of the June US search market was 62.6 per cent, down from 63.7 per cent in May.

Whereas, Microsoft and Yahoo saw their market shares increase by 0.6 per cent each over the month. June looked like a rather happy month considering that it was the fourth consecutive month that the search engines shares had grown.

Yahoo's share of the market rose to 18.9 per cent, while Microsoft's Bing claimed a 12.7 per cent share.

ComScore stated, "Yahoo sites and Microsoft sites have experienced gains due in part to the continued use of contextual search approaches that tie content and related search results together,"

Ask Network sites saw no change to its share, pulling in 3.6 per cent. AOL Network rounded out the top five with a 2.2 per cent share, down from 2.3 per cent last month.

More users appear to be logging on as all of the top five sites saw their traffic loads grow, and the total search load expanded by three per cent on the month.

Unfortunately for Google, Yahoo and Microsoft were responsible for the largest gains, with seven per cent and eight per cent respectively. While Google only climbed up by one per cent. One would suggest that Google needs to pull their socks up.


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