Schroders Encourages Social Media to Increase Efficiency

The asset management and private banking company Schroders has announced that is shall be utilising social media to aid effective communication more as well as cutting the volume of emails.

Schroders new plans include the replication of popular external services including Twitter and Facebook, on its internal networks.

The head of intranet at Schroders, James Duffy says that he hopes the project will enable employees to work more efficiently.

"We are planning to introduce social media features commonly used on the internet and to use those to enhance our communication. Our profile pages on the directory will be much more social, have a Facebook feel, right up to being able to provide an update through a microblogging facility," Duffy said.


"We don't have to go out and buy any new technology. We have re-purposed our existing technology," said Duffy.

Schroders plans include the creation of a "tag cloud" tool which will enable employees to locate other staff members with the expertise they require for a given task.

The move will also encourage staff to utilise instant messaging in order to cut down on e-mail traffic.

Duffy said that this move is a logical one as he estimates that around 80 per cent of e-mails in Schroders need to be answered immedeatley.

Duffy says, "Using instant messaging I know the person I want to communicate with is there. If I want to share a file, it will be better to share that on my personal space on the intranet, rather than by e-mail."

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