Consumers are said to be spending more money online, with footwear and clothing seeing the biggest increase.
Figures from the Office of National Statistics stated the average online weekly spend in June was £728.9m, increasing 13.4% compared with June 2013.
As well as footwear and clothing, other categories that saw an increase included food, department stores and household goods.
Sean McKee, head of ecommerce customer service at Schuh said that they were an early adopter of online and mobile and have been transacting online since 2001.
Mckee however thinks Schuh moved too quickly into mobile retail in 2008.
He said: "Our fingers were burned, but we got back in 2010-2011, and then later in 2011, we got a mobile-optimised site," he said.
"The lesson there is that we aren't an educator business; we are representative of the retail mainstream, and we aren't going to teach customers how to change their shopping behaviour in the way that Amazon can."
According to the Office of National Statistics food shopping continued to grow at 14.5%, while online spending in the department stores increased by 10.3% year on year.
Dan Wagner CEO of Powa Technologies believes retailers are now dealing with savvier customers who want traditional stores and ecommerce to merge into seamless experiences.
He said: "The next step is to enable customers to buy whenever and wherever they may be, when they are at that critical buying decision moment."
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