UK Shoppers spent a total of £5.2bn online in October, a year-on-year growth of 23 per cent and the highest October growth since before the recession, according to a new e-retail sales index by IMRG Capgemini.
Sales so far this year have also beaten 2009 figures, with £46bn being spent online so far in 2010 - a growth of 17 per cent compared to January.
The clothing sector saw the biggest improvement, with a 33 per cent year on year growth in 2010. The gifts sector grew 76 per cent in October compared to September, and the home and garden sector grew 22 per cent.
The new forecasts come on the back of the latest IMRG Capgemini e-Retail Sales Index, which reveals that British shoppers spent a total of £4.8 billion online during September (year-on-year growth of 24 per cent), equivalent to £79 per person and bucking the recent fall in sales on the high street.
These figures are particularly significant when compared to the recent British Retail Consortium figures that identified a dramatic decline in non-food store sales.
Chris Webster, head of retail consulting and technology at Capgemini, said, "The market continues to grow ahead of our expectations and this is a crucial time for e-retailers to beat the competition by using innovative strategies and tactical promotions in the run up to Christmas. The web is consistently seen as the place to go for bargains and retailers with an online presence should use this to their advantage."
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