New York Times to Charge for Full Internet Access
The New York Times is set to be the lates paper to charge its users for online content. They will start by charging readers in Canada with the US following from the 28th March.
The charges will vary depending on whether readers use a computer, iPad or smartphone.
As newspaper sales have fallen, advertising earnings have slipped and the NYT are hoping to make up for some of this lost revenue.
"Our decision to begin charging for digital access will result in another source of revenue, strengthening our ability to continue to invest in the journalism and digital innovation." said chairman and publisher Arthur Sulzberger Jr.
In attempt to keep existing online readers on site, each month the first 20 articles will be free. Additional reading will then be charged as follows:
* $15 (£9) per month for unlimited access to the website and its smartphone app
* $20 per month for unlimited access to the website and an iPad app
* $35 per month for unlimited access to the website, a smartphone app and an iPad app.
Those subsribing to the print edition will receive full access to the internet content.
Martin Nisenholtz, senior vice president of digital operations said "We need to make sure that part of our business continues to grow. The way we think we can do that is taking this metered approach charging the folks who are drinking deeply."
The NYT first introduced charges for online content in 2005, but were not successful and reverted to free content.
However, the Financial Times successfully introduced a similar system three years ago. Rob Grimshaw, managing director, FT.com said "both digital content and digital advertising revenues" have risen every year since.
"We've found our readers seek out and, importantly, pay for... responsible and authoritative journalism that they can trust.
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