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Nokia Brand Returns to Market

Nokia Brand Returns to Market

The Nokia marquee is to return to the smartphone market.

The firm has already taken on board the old Nokia feature phone business from Microsoft Mobile, giving it significant global presence from day one.

The firm will launch its first Nokia Android smartphone in the first half of 2017 through a design partnership with device OEM FIH Mobile, which is part of Foxconn.The business will be led by Microsoft’s current vice president, Arto Nummela.

He said: “Nokia has been one of the most iconic and recognisable phone brands globally for decades.“The excitement of reintroducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares.” 

The firm said it would develop "an exciting new consumer-centric product range" with a clear focus on quality and user experience.

Nummela added: “We see this as a brilliant opportunity to solve real-life consumer problems and to deliver on the quality and designs that the Nokia brand has always been known for”

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