Mark Rabe has been appointed to head Yahoo's UK sales team, replacing Blake Chandlee who left the firm for Facebook last October.
Rabe will move over from Yahoo's main office in the US next month to take up the role of vice-president and managing director for UK sales, responsible for strategy and marketing solutions for the internet company's UK advertisers.
He joined Yahoo in 2003 and has 10 years' experience in online advertising, most recently as vice-president for global sales.
His UK predecessor, Chandlee, also joined Yahoo in 2003 but left to take one of the first new roles at Facebook's new London office.
The UK has a very advanced online advertising market that has stayed buoyant in the face of a gloomy economic climate, according to a recent report by the Internet Advertising Bureau.
IAB said 2007 online ad revenues were ahead of its forecasts at £2.8bn for the year, with display - one of Yahoo's key services - expected to rise 31% in 2008.
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