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Bebo Be One launched

Social networking phenomenon Bebo is set to launch a new site, Bebo Be One, which will put users in touch with campaigners, educational bodies and support organisations.

The company is already in discussions with organisations including Channel 4 Education, which is looking to add content to the site.

Bebo claims to have a UK user base of more than eight million since its launch two years ago. It is also in talks with several charities, trade organisations and advisory bodies.

Dr Rachel O'Connell, chief safety officer for Bebo, said: "There are so many people and organisations on Bebo, but finding these networks has not been as easy as it could have been. The aim of Bebo Be One is to make it easier to connect with inspiring people, groups and organisations."

Still in its early stages of development, the site has already contacted several "super users" (those with an existing presence on the main site who are linked to more than 160 "friends") who are currently working on blogs and content to draw people to the new site. A viral campaign for the new site is set to launch next month.

The site will be divided into four key areas: Be Well, a health and wellbeing zone; Be Inspired, a creative zone where users can display work; Be Cause, a lobbyist and campaigning zone, and a careers advice centre, Be Enriched.

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