With many internet domain extensions becoming more specific in an attempt to reflect its industry (.tv , .travel, .aero etc), there's set to be a new arrival in 2013 to celebrate the season of goodwill - in the form of .christmas.
Joining a wave of new internet domains to compete against the likes of popular addresses such as .com and .co.uk, Christmas shoppers can plan ahead and visit sites such as Santa.christmas or Giftideas.christmas should the domain be approved.
The organisation in charge of the rollout, the Internet Corporation for Assigned Names and Numbers (ICANN), will today hold a lottery draw in Los Angeles in an attempt to decide which of the suggested new addresses will be among the first to be launched.
Whilst not much is currently known about the company bidding for .christmas, Uniregistry's application reveals some clues to their plans for .christmas.
The form states: "Christmas deserves its own online space as a home for all meanings, activities, and services related to the holiday. All of the wonderful uses of the internet in the support of the Christmas season will be enhanced by the .christmas generic top-level domain. When the top-level domain .christmas is appended to the end of [a] website name, the site's viewers will have an immediate context for the content about to be viewed. A registrant's choice of .christmas as a top-level domain will provide a lens through which a viewer will see the associated content."
Should the .christmas domain go live, internet users will be given the choice to make their own sites or email address using the suffix. Other domain names to feature in Monday's draw include .music, .hotel, .blog and .london.
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