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Nearly all Retailers Think IT is Critical

Nearly all Retailers Think IT is Critical

Most US and UK retailers agree IT is critical when operating retail branches.

A study by IT software provider Zynstra found 97% of businesses believe IT can be used as a strategic asset for operating stores, as retailers are beginning to realise the role IT plays both online and offline.

Businesses hope to use technology to adapt stores to cope with future demands, with 70% of firms believing IT will help them reduce costs and speed up the rollout of new stores.

Nick East, CEO of Zynstra, said retailers are looking to technology to ensure stores can cope with growing customer demand.

He said: “In the retail branch IT space, technology is playing an ever-more important role in helping businesses meet both current and future demand – not only from an operational point of view, but also in enhancing the customer experience.

“In the retail branch IT space, technology is playing an ever-more important role in helping businesses meet both current and future demand – not only from an operational point of view, but also in enhancing the customer experience.

“However, as the research points out, the application of this technology – or the readiness to adopt it – can be a challenge,”

Mobile payments capabilities were pegged as the most in-demand branch technology by 65% of retailers, and a lack of IT skills for in-branch staff was cited as one of the challenges 35% of retailers are currently facing.

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