One of the Social networking originals, Myspace, has endured yet another blow with its monthly unique visitor number falling by 10 million between January and February 2011, a 14 per cent reduction that puts its net headcount to 63 million.
Comscore's latest Media Metrix table shows that the website has lost an astounding 50 million users since last February 2010 despite numerous renovation attempts by its owner News to add features that would stem the flood of visitors moving to its rivals like Facebook or Twitter.
Myspace has been credited with launching the careers of many music heavyweights like Arctic Monkeys, Kate Nash and Lily Allen and the sale of the site back in 2005 to Rupert Murdoch's content media empire was seen by many, as the proof that Social Networking went mainstream.
The slow demise of Myspace came after the rise in popularity of Facebook, which over the last five years has overtaken Myspace and grown to more than 500 million users since the beginning of 2011.
Facebooks dominance has crushed not only Myspace but also the likes of Friendsreunited and Bebo and the ultimate humiliation came as Myspace announced that it struck a deal with the enemy to "easily create a personalized stream of entertainment content".
The company also has already cut numerous job roles and has renamed itself from being a social network to an "entertainment destination".
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