Mobile Roaming Revenues to Drop by a Quarter
Research from Juniper has said mobile network operators (MNOs) will see a decline in operator-billed roaming revenues through 2017.
With the European Union moving ahead with its plans to phase out premium charging for international calls, texts and data while roaming around the 28 member states, Juniper research forecasts that MNOs will see roaming revenues fall by 28% in Europe compared with 7% on a worldwide basis.
Juniper predicts the worldwide mobile roaming market will
be worth £34.32bn in 2017, with the biggest proportion coming in from North America and the Asia Pacific.
The research also suggests roaming revenues will recover in the medium to long term as the lower cost of calls and data inside the EU will remove barriers to using mobiles abroad resulting in more active usage.
Many have predicted that mobile network operators would increase their domestic charges in attempt to recover some of the cost lost to the changes. However research author, Nitn Bhas, said levels of competition in the market would put them off going down this path.
He said: "Instead, operators need to encourage more usage. They will need to work with content providers and aggregators even more closely to provide more innovative content services to which users will attach value."
Juniper warned that outside the EU, roaming tariffs will continue to be unregulated and significantly higher.
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