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Mainstream Media Still Dominates Online News

Mainstream Media Still Dominates Online News

According to a new report, traditional media news still dominates online news in the UK.

More than half of those polled said they followed the news through an established brand, with just 16% using digital-only sites such as Buzzfeed and Huffington Post.

The research was carried out by the Reuters institute for the study of Journalism at Oxford University, and based on a YouGov survey of more than 18,000 people across 10 countries.

A mere 7% said they paid for news in the past year - the lowest of all 10 countries - and only 7% said they would be prepared to pay in the future.

Nic Newman, one of the report's editors said: "There is a limited pool of people who are sufficiently interested in news to pay for it when there are free alternatives."

The top subscription sites in the UK were Times, Telegraph and Sun newspapers.

The report also highlighted the importance Twitter has in bringing readers to news sources. According to the findings, almost half of all Twitter users in the UK follow at least one journalist.


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