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Joost further develops Internet TV programming

Startup web TV service Joost, founded by the creators of Skype, is digging deeper into Hollywood and show biz programming by signing Creative Artists Agency to help generate content for its television service.

Currently in expanded beta testing mode, the Joost service offers more than 100 television channels of programming ranging from sports and cartoons to documentaries.

"CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists, and independently-controlled content libraries," said Michael Yanover, CAA's head of business development, in a statement.

Joost was founded by Janus Friis and Niklas Zennstrom. The two entrepreneurs also started Kazaa and Skype, both of which were sold. Kazaa was sold to Sharman Networks, and Skype went to eBay. Like Joost, Kazaa and Skype are based on peer-to-peer Internet technology.

Joost has moved into the vanguard of Internet broadcast-quality programming, but is facing a host of competitors, including Google's YouTube. In February, Joost scored a coup when it signed a content distribution partnership with Viacom.

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