IDC reports that IT executives' buying decisions are finally going green.
The findings come from IDC's Enterprise Panel, an online group of IT professionals who are involved in technology purchasing decisions. There are 5,000 active members spread around the globe, in organizations ranging from small to very large businesses.
The survey revealed that the great majority of survey respondents, 80% of them, think that green IT is growing in importance for their organization. Nearly half of them, or 43%, say they consider a vendor's "greenness" when selecting their suppliers.
Other findings include:
-- Half of the panel respondents answered that reducing their organization's environmental impact was important or very important to senior management
-- 42% of respondents said that IT will play a lead role or an important role in their organization's efforts to reduce their environmental impact
-- One-third of respondents rated an IT supplier's "greenness" as important or very important to the buying decision
-- 81% of respondents identified green products' ability to reduce operating costs as the most important reason for considering a supplier's greenness
Frank Gens, IDC's senior vice president of research, said: "The spread of green IT continues as organizations gain a better understanding of the benefits of going green." Once a "distant afterthought," green IT is now being driven by economic advantages, including reductions in operational costs, he said.
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