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Internet users rush online to support Sudan

Internet users rush online to support Sudan

The escalating crisis in Sudan this month has prompted a rush of traffic to the websites of charities and humanitarian organisations, according to new research by online measurement company, Hitwise.

Hitwise, which monitors more than 25 million home, work and educational Internet users worldwide, has recorded the website of the UK's Disaster Emergency Committee (DEC) as being one of the fastest-moving Hitwise sites for the months of July and August.

The DEC, which coordinates the UK's national appeal for humanitarian crises overseas, has focused on the Sudan crisis this month - providing the latest news and information on agency efforts in the region, as well as attempting to raise funds via donations to its website.

With media coverage of the crisis at a peak during July and August, the site dramatically increased its market share and overall ranking in the Hitwise Community - Humanitarian category.

From the week ending July 17, the site leapt a dramatic 178 places and by July 24 reached the number one position in the Humanitarian category.

The site's market share also rose sharply, leaping from less than 0.02 per cent to more than 12 per cent in just one week.

The BBC's News Online site also played an important role in publicising the appeal, with the homepage of BBC News Online providing the most traffic to the DEC website.

More than 10 per cent of visits to the DEC website came from BBC News, compared with 9 per cent from Google.

Furthermore, the BBC Radio 4 sub-site also provided a substantial proportion of referrals, provoking 4.4 per cent of traffic.

Sources: Hitwise


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