The House of Lords is aiming to spruce up its fusty image by launching viral videos on a YouTube channel to "combat outdated stereotypes of members" and build on its first web foray Lords of the Blog.
Parliament's upper house will today launch the first five videos on a dedicated YouTube channel to "encourage young people to get involved in politics".
"The videos we have placed on the YouTube channel reflect the diversity and expertise in the House of Lords and its relevance to young people," said Baroness Hayman, the Lord Speaker.
"We hope that they will help to combat some of the outdated stereotypes of members of the upper house," Hayman added.
The five videos aim to explain the "role, impact and relevance" of the House of Lords and "reach out to young people and other audiences who may not be involved in politics or well informed about the role of parliament".
They are House of Lords: What's it all about?, The Lord Speaker goes to School, Why get into politics?, House of Lords: Fifty years of change - Life Peerages Act and Highlights of the United Kingdom Youth Parliament event.
The new videos will go live on parliament's YouTube channel, which a House of Lord's spokesman said has been "dormant" until now except for a virtual tour of Westminster Hall.
This new YouTube initiative follows the launch in April of Lords of the Blog as an "experimental project to encourage direct dialogue between web users across the world and members of the House of Lords".
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