Toy firm Hornby is to challenge eBay with the launch of its own auction Website for toy and model collectors.
Famous for model railways and Scalextric, the firm has opened model-auctions.com to any toy collector or seller, regardless of brand, and will charge a nominal listing fee.
The aim is to build better relationships with collectors and consumers, and provide a rival to eBay.
The Website, developed by Sagittarius Marketing, will be promoted to Hornby's customer database before the roll-out of a wider campaign in the collection press.
Sales of Hornby's products have enjoyed a renaissance in the past 18 months, rising by 15% to £45m in the 12 months to March.
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