video appears in paper magazinesThe first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries. The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned. Each chip can hold up to 40 minutes of video. The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.
- Screen uses liquid crystal display (LCD) technology
- Each is 2.7mm thick with 320x240 resolution
- Can store 40mins of video
- Battery can be recharged via mini-USB
- Rechargeable battery lasts up to 70 mins
- Developed by LA-firm Americhip
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