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Facebook 'Used by Half the UK Population'

30 million people in the UK are now using Facebook, approximately half of the UK population, it released in a statement today.

Joanna Shields, vice president of sales and business development at Facebook, made the announcement this morning at a media conference in London, she said: "We can announced to day that we have reached 30 million in the UK, which we are really excited about."

Universally Facebook has more than 500 million registered users, a milestone which it hit last summer.

Last July, it also revealed that it had 26 million registered UK users. In the last eight months, it has attracted four million extra UK users, bringing the UK total to 30 million.

Last year, Mark Zuckerberg, Facebook's founder and chief executive, predicted it was "almost a guarantee" that the site would hit one billion users, while speaking at the Cannes Lions International Advertising Festival.

He explained: "If we succeed [in innovating and remaining relevant] there is a good chance of bringing this [Facebook] to a billion will be interesting to see how it plays out."

According to a recent study, one third of women aged 18 to 34 check Facebook when they first wake up, before even going to the toilet.

Speaking this morning at the Financial Times Digital Media and Broadcasting Conference, Sheilds spoke about the power Facebook's referrals can bring to media sites, such as newspapers and TV services.

She said that the average Facebook user has 130 friends who they share links to media sites with on a regular basis. Media companies which take advantage of that are really seeing the benefits.

Shields refused to reveal details on whether Facebook would develop its own mobile phone operating system. She also slated Google as being "silly" after they disabled the feature which allowed Google users to sync their contacts with Facebook friends.

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