Half of young women know about technology careers but think they are “unexciting”.
According to fashion ecommerce group YOOX Net-a-Porter, half of young women know about technology careers but think they are “unexciting”.
The study found that more than two thirds of young women think roles in the technology industry are related to IT consultancy and gaming and young women are less likely to associate tech careers as being in creative industries as opposed to sectors such as engineering, architecture, telecoms and finance.
Chief people officer at YNAP, explained the common stereotypes surrounding technology careers such as people working in isolation and only writing code, are misconceptions.
She said: “Today, tech is a creative and flexible discipline, where consumer products and experiences are designed in a collaborative environment. This is especially true of tech and fashion, which together offer a wealth of opportunity which can only increase as these two industries continue to converge through e-commerce.”
Only 7% of young people associated technology with retail and just 8% thought technology careers are available in the fashion industry.
The research from YNAP found young men also don’t associate tech careers with the creative industries, but are more receptive to tech subjects and think a career in tech would be exciting.
At YNAP, two thirds of its overall talent are female, and the firm has partnered with Imperial College London to create CodeLab, an initiative to encourage young people – in particular girls – to consider technology careers, as well as make young people more aware of the technology roles that exist in the fashion industry.
Young people’s education and career choices are heavily influenced by teachers and parents who have been known to hold the same negative stereotypes about the technology industry as children.
Fewer than 5% of parents in the UK associate successful tech careers with the fashion industry, and are more likely to think of tech careers in relation to the finance sector.
Susan Eisenbach, Professor of Computing, Imperial College London said: “Girls decide very young that going into computing is not for them. Through Imperial CodeLab and our partnership with YNAP, we hope to break down barriers and excite girls about careers in tech. By providing them with positive role models and equipping them with skills in problem-solving, creativity and computational thinking, we hope to inspire a diverse next generation of tech innovators.”Return to internet news headlines
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