Internet search engine Google has lost its appeal against a court ruling over trademark infringement brought about by two French travel companies.
Google must now pay 75,000 euros ($100,300; £52,000) in damages and costs to Luteciel and Viaticum.
A lawsuit was filed after Google users searching for the two French companies found themselves directed instead to rival sponsored links.
Google's failure to follow an order quickly enough triggered the fine.
In October 2003, the French courts told the search engine to stop displaying rival sponsored links. The court said that Google had been guilty of "trademark counterfeiting".
Companies pay to have their websites linked to particular terms on Google.
Under current Google policy, if it is judged that an advertiser uses a trademarked term as a "keyword trigger", those words are taken out of its campaign.
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